This course focuses on personal selling and sales force management in the context of large and small organizations. (1.5 Credits), MIGB 879Z. (1 to 3 Credits). Kim is a strategy scholar whose research interests lie in strategy, sustainability, green technology, energy, business and government relations, nonmarket strategy, and social media. LL 916 | x7014 | benatar@fordham.edu. WebExpand icon. Undergraduate Degree: Management Studies with a specialization in Marketing. Design thinking is an iterative problem-solving process of discovery, ideation, and experimentation that, when combined with business models, provides decision-makers with effective tools for innovation and transformation. WebTo learn more about the Online M.S. MKGB 7792. This course will explore the drivers of customer loyalty and will delve into the program strategy, program structure, marketing communications, and financial implications of running a customer loyalty program. From exploring the interplay of these variables, students should receive a practical and theoretical understanding of the retail experience for consumers and its importance to our culture. Sustainable Development Goals to evaluate risk exposure and to communicate to their stakeholders. Fordham WebEvery day, they are making invaluable contributions to the future of business education at Fordham University. Adjunct Faculty (0 Credits), MIGB 879E. (3 Credits), MIGB 77AU. Contact: mnejad@fordham.edu. Its tuition and fees are $58,082. While there are no formal requirements for distribution, M.B.A. students concentrating in marketing are advised to have a balanced course load that represents all categories when they choose their marketing electives. WebUndergraduate Schools. Brand and Product Management Careers | Fordham program by contacting msmi@fordham.edu. The Gabelli Schools marketing program teaches students to think strategically and to make smart business decisions that benefit not only companies and individuals, but also society at large. Please contact our marketing department at marketing@fordham.edu to schedule an appointment to discuss your project. (3 Credits). (4.5 Credits), MKGB 7723. In the coming months, the search committee will ask for input from the University community. Within two years, his startup was acquired by Lion Agency, where he served as CEO. It examines the sales process and its relationship to overall marketing strategy, evaluation of sales force performance, and the function of sales manager. WebLocated in the heart of Midtown Manhattan, Gabelli School of Business is the undergraduate and graduate business school of Fordham University, the Jesuit University of New York. WebFaculty and Staff for Political Science Department. Emphasizes the role of industry deregulation, intensified competition, and the emergence of new technologies and products on the emerging marketing practices used by financial services institutions. Marketing data analytics is the group of activities and processes related to collecting, cleaning, manipulating, and analyzing data to generate actionable managerial insights. WebFordham University Fonts. The business of marketing is exploding, and Cox is at the forefront. Fordham College at Lincoln Center. The majority of Over the past four years, he enhanced Ohio States brand in ways that grew enrollment and built a reputation for cutting-edge research. WebThink of our faculty as your guides. We serve as the Universitys channel to the media. MKGB 77AP. As an administrator, Dean Rapaccioli has earned a reputation for creating academic programs that emphasize applied learning, a global perspective, Fordham News and Events | Fordham This allowed us to drive a much more consistent experience for our readersand our audiences that are engaging with contentacross our channels. (3 Credits). Business Development Associate/Sales Consultant. Paragraphs should be no more than three or four lines, and the entire email should be less than 300 words. Area chair: Mohammad Nejad. (1.5 Credits), MIGB 8706. (1.5 Credits). 60 - 80. Digital Marketing. Marketing in the Digital Age. Industry-Exposure (IE) courses:Industry-exposure courses aim to teach students about the marketing practices and managerial experiences in various marketing contexts. Digital Marketing/Web/Google Analyst. Current and former students may login to show their courses completed, where relevant, in the Bulletin. Secondary Research Areas: Corporate Governance, Strategic Management, Business Analytics, Law and Economics. MIGB 7730. Its Fordhams commitment to its Jesuit values that really makes it a special place. WebAt Fordham Law, our superb faculty leads with intellectual curiosity to delve into complex and shifting legal issues of the day and shape thinking and discourse. (1.5 Credits). Demonstrates the strategic importance of branding by focusing on the various ways the brands acquire and sustain value in the marketplace. WebM.S.M.I. Marketing The University of Texas at Dallas Undergraduate MS MBA PhD Executive Education Certificates Centers & Institutes Staff About Jindal School Advising Career (3 Credits). We host a chapter of the American Marketing Associations national marketing honor society for She will serve as the interim vice president while the University conducts a national search led by Lerzan Aksoy, Ph.D., dean of the Gabelli School of Business and a professor of marketing. WebAssociate Chair for Undergraduate Studies. The Marketing Major at Fordham University - College Factual WebMarketing Distinguished Programming. WebFordham University - Email Marketing. Justin is the right person to lead the newly formed University Marketing and Communications division. It covers analytical tools needed to quantify market potential, empirically establish customer needs, and optimize efficiencies of market communications. This journey of experience, reflection, and action is a key aspect of Jesuit teaching. New Product Development. My team also established a storytelling theme calendar, used within our central team and by marketers and communicators across the institution, to help elevate key themes and stories throughout the year that tied back to our institutional priorities and brand strengths. Sports Marketing. (3 Credits). Provides a fundamental understanding of research methods and their application in different business functions, offering perspectives from both the provider and user of information needed for managerial decision-making. Customer Relationship Management (CRM) is the strategic process of selecting the customers a firm can most profitably serve and of shaping the interactions between a firm and their customers. MKGB 7730. Reveal Consumer Insights. Sports products are more than just the sporting event, the athlete, and the arena, and now encompass items such as sporting goods and equipment, licensed merchandise and clothing lines, collectibles and memorabilia, personal training/fitness centers and health services, sports camps, and instruction, as well as sports information and media. Marketing and Communications. Marketing Management for China. WebFull-Time Faculty. His appointment is the culmination of a national search led by Lerzan Aksoy, dean of the Gabelli School of Business, which produced 10 semi-finalists and four finalists. MKGB 77AA. For admissions-related questions, please contact admissionsgb@fordham.ed u. Strategic Branding. Many jobs call for training in one particular business niche. (3 Credits), This course introduces participants to social marketing, the creative use of marketing for the betterment of society. Students will learn how all disciplines within companies, especially marketing and marketing-related functions, are now being socialized (e.g. MetLife Stadium is known for Giants blue and Jets green. Faculty WebPublic Relations Careers. Fordham Analyzes the latest social science research and theories to better understand consumer behavior. WebMarketing Major; Marketing Minor; Concentration in Marketing; Concentration in Digital Marketing; Concentration in Integrated Marketing Communications; Concentration in As leader of the. Faculty Brendan Moore Trial Advocacy Center. Our courses are designed to give you technical tools as well as strategic frameworks for extracting insights and solving problems. WebThe Great Seal of Fordham University proclaims that Fordham has been a Jesuit university since its founder, Archbishop John Hughes, entrusted it to the care of the Society of Jesus five years after it was found in 1841. Integrity Hotline. Ive successfully helped brands use data-informed approaches to create experiences that resonate with audiences. Early Childhood and Childhood Education. Customer Experience Management. Language of Consumers. MIGB 779H. Martino 701. 800. MKGB 879Y. Topics include the role of advertising in the marketing mix; tools, techniques, and processes used in creating advertising strategy; media planning; legal issues; and ethical considerations in advertising. Fordham This course introduces students to the marketing implications of the latest technologies (the current and future trends). Procurement Operations. The course focuses on applications in managerial decision-making for digital consumers. Marketing Research Careers | Fordham - Fordham University Public Relations teams handle all the firms external communications with media, customers, and investors, as well as internal communications with employees to build mutually beneficial relationships. I want to build on that by growing visibility and advancing our reputationboth nationally and internationallyin support of President Tetlows vision and our desire as an institution to compete on the global stage. Keep the text short and simple. University Marketing and Communications | Fordham WebRose Hil. I was born and raised in Ohio. (3 Credits). Navigate Fordham. It covers areas such as history and trends of the luxury sector; marketing of luxury goods and services; strategy evaluation for luxury businesses; luxury consumer behavior, luxury product and brand management; luxury marketing communications and retailing and channel management within the luxury sector. Lerzan Aksoy is Dean, Professor of Marketing, and Managing Director of the Responsible Business Coalition at Fordham Universitys Gabelli School of Business. WebHistory Faculty. He received his Ph.D. in marketing from Columbia University and has served as a consultant to several leading financial-services companies. WebFaculty. Special centennial events, marking 100 years of purpose-driven business education. They develop communication plans and respond in special situations such as cases of negative publicity. Web28 - 30. WebWe help you develop the competitive edge, the critical thinking, and the marketing intelligence that will make you attractive to employers. WebThe Office of University Marketing and Communications is looking for volunteers to film short videos of their Fordham experience. Gabelli School of Business. Memorable Quote: I always believed marketing to be an influential tool and catalyst for driving societal changes and making the world a better place to live in.. Learn more about the M.S.M.I. Bring us on a local outing, show us your daily routine, give us a look at what your favorite activities look like from the insideand feel free to invite your friends. Lerzan Aksoy. (3 Credits), MIGB 7720. It emphasizes why and how successful marketing needs to be customer-driven, especially in the digital age where consumer engagement through various channels is key to a firm's success. The division will be led by Lehmann, formerly the associate vice president for marketing, who has led the Universitys marketing operations since 2017. The remarkable team in Marketing and Communications will continue to grow Fordhams profile, engage our alumni, and most of all, help us to recruit our best and brightest students, Tetlow wrote in a Feb. 17 email to the University community. Subject (course) information includes any changes approved for the current academic year. Tenure and tenure-track Marketing faculty: Khai Chiong, Sanjay Jain, Joonhwi Joo, Tongil Kim, Dmitri Kuksov, Nanda Kumar, Samir Mamadehussene, B.P.S. Fordham Marketing Association | Fordham American Catholic Studies. programs can often be completed quickly to allow rapid re-entry into the professional worldsome in as little as nine months. He is the first person to hold this position in University Applies theories of anthropology and ethnography to the study of consumer behavior and purchase decisions. Topics include the role of advertising in the marketing mix, tools, techniques and processes used in creating advertising strategy, media planning, legal issues and ethical considerations in advertising. The focus of these courses is not theoretical knowledge but rather application of the knowledge and skills learned in other courses. This shift represents an investment in our marketing and communication efforts, Tetlow said. Art History. The Gabelli School of Business places an emphasis on solving real-world challenges. ), Handbook of Practicing Anthropology, New York and London: Wiley/Blackwell, pp. Interactive class discussions focus on how marketing interacts with other business functions within a company, as well as how marketing contributes to both the company bottom-line and societal well-being. Weve carefully recruited more than 100 top scholars and business leaders representing 38 nationalities. Exp.) Prerequisite: MKGB8701 (may be taken concurrently). Provides a synthesis of current research findings on strategic marketing theory through the text and other material, and put theories into practice by the students through the use of computer simulations and case analyses. Exp Career Dev Portf II. Our qualitative and quantitative research informed a new brand platform that was market-tested and is now delivering the universitys brand more consistently, verbally and visually. That work raises Fordhams profile, connects with Fordham Fordham Graduate Scott Detrow Named Weekend Host of NPRs, Fordham Grad Teams with Chuck D to Explore the Bronx Birth of Hip-Hop, Books in Brief: The 1998 Yankees, The Color of Family, and Like the Appearance of Horses, James F. Joyce, S.J., Former Superior at Murray-Weigel Hall, Dies at 77, Campus Center United with Sports Facilities Via New Arcade and Entrance, From Advocacy to Policymaking: Environmental Justice and the Cross-Bronx Expressway, Fordham Earns Grant to Expand Bronx Market, Inside Rose Thrill: How the Fordham Fan Section Came to Life, Eels in the Bronx River, COVIDs Impact on Pregnancy, and More: Research Earns Scholars Statewide Awards, Supported by Fordham Foundry, Theater Grads Live Their Dream by Starting a Business, Hummrich Named to Preseason All-Conference Team, Monahan Leads Womens Soccer to Win Over Wagner, MSG Networks to Telecast Fordham University Mens and Womens Soccer Matches This Fall. WebUrban Studies. The division will be led by Lehmann, formerly the associate vice president for marketing, who has led the Universitys marketing operations since 2017. This course also covers related concepts such as corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and public service announcements (PSAs). Marketing is a vital aspect of the U.S. and global economy that pervades all industries, not only WebDirector of Communications & Marketing Fordham University New York, NY Communications, Marketing, and Public Affairs Posted 06/20/23. Presents an integrated framework on how company marketing decisions can be guided by the environment in which the company is operating, the companys own strengths and weaknesses, and the future prospects in the marketplace. Discuss ethical and financial considerations of new product development processes for the business and society at large. Dean and George N. Jean Ph.D. The MSMI faculty includes internationally recognized business academics as well as executives who have worked at top advertising and marketing firms. About 46% of these degrees went to men with the other 54% going to women. Faculty 22 months. MKGB 6710. As we emerged from the pandemic, my team embarked on an audience research study to understand how COVID-19 impacted perceptions of Ohio State. This mini course brings structure to the issue through explorations of consumers' beliefs, feelings, and behaviors with respect to prices and pricing tactics. Childhood Education and Childhood Special Education. This course demonstrates the strategic importance of branding by focusing on the various ways brands acquire and sustain value in the marketplace. Marketing | Fordham - Fordham University Within two years, his startup was acquired by Lion Agency, where he served as CEO. Students will read a range of materials, write essays and conduct primary ethnographic research in shopping locations. WebM.S.M.I. WebWeb Content Management Training. WebAbout 72% of students accepted to Fordham U submitted their SAT scores. It covers areas such as history and trends of the luxury sector, marketing of luxury goods and services, strategy evaluation for luxury businesses, luxury consumer behavior, luxury product and brand management, luxury marketing communications, and retailing and channel management within the luxury sector. University Fordham University WebThe Office of University Marketing and Communications is looking for volunteers to film short videos of their Fordham experience. Revealing Consumer Insights. Bernard L. Schwartz Center for Media, Public Policy, and Education. It is estimated that the sports industry generates over $200 billion a year in revenue, and it is still growing. When looking at the 25th through the 75th percentile, SAT Evidence-Based Reading and Writing scores ranged between 620 and 700. Applied Project. Marketing (Graduate) (MKGB) < Fordham University The marketing area offers a wide variety of courses that reflect the recent changes and challenges in the global marketplace, emphasizing the creation of value for consumers, businesses, and society at large. (3 Credits). As one can see, this is a diverse and growing industry centered around THE ASSOCIATION OF SPORT. WebThe Fordham University Marketing and Communications department helps ensure that our unique character, brand, reputation, and community are presented in a clear and vibrant way. Fordham Lectures: Upcoming lectures, such as the Mary Higgins Clark Chair in Creative Writing Lecture, the McGinley Lecture, book signings, and presentations. Bilingual Childhood Education. With additional questions, reach out to GSBCommTeam@fordham.edu. (3 Credits). Office of Finance. Lehmanns counterpart in University Marketing and Communications, Bob Howe, will remain in his current position as associate vice president for communications and special advisor to the president. Research Methods. University Marketing amaronson@fordham.edu. Another beneficial approach has been getting students themselves to create content. MIGB 7760. It discusses the research process and the identification, collection, analysis and dissemination of consumer data. WebHelpful marketing resources for the Fordham community -- official logos, colors, fonts, and editorial standards. (0 Credits), MIGB 8703. Faculty (1.5 Credits). Fordham Ram Van. Gabelli School of Business adjunct faculty are selected from the New York City professional community. Explore consumers unique decision-making styles in financial matters, the effects of technology deployment, and the fiduciary constraints that guide marketing activities in the markets for commercial banking services, mutual funds, investment banking services, insurance and other forms of financial services. Sales Management. WebThe marketing program at Fordham U awarded 69 bachelor's degrees in 2020-2021. This collection of resources offers a holistic overview of the diverse career domains within the field of marketing. WebDigital Designer. These three fonts allow for flexibility and creative expression in all of our marketing projects. (3 Credits), MIGB 779N. Marketing Technology and Innovation. MIGB 8702. PhD in Management Science, Marketing Concentration Investment in this area will pay dividends across the University.. Fordham University

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